Reframing Aging’s mission is to help counter ageism. The following information is taken from their website: https://www.reframingaging.org/
The Reframing Aging Initiative is a long-term social change endeavor designed to improve the public’s understanding of what aging means and the many ways that older people contribute to our society. This greater understanding will counter ageism and guide our nation’s approach to ensuring supportive policies and programs for us all as we move through the life course.
The Reframing Aging Initiative started in 2012, when eight national aging organizations gathered to address the entrenched ageism in American society. With support from nine funders, the organizations collaborated with the social science research firm FrameWorks Institute to examine exactly what the American public thinks of aging. Research found that the public’s perception of aging is decidedly negative and antithetical to how most older people feel and what experts in the field know to be true. In this first phase of the project, the research was conducted and the communication strategies, resources, and tools developed and tested, making way for the next phase of the work beginning in April 2019.
Since April 2019, the initiative has trained more than 100 facilitators locally on the research and fundamentals of reframing aging so they can play a key role in teaching others and changing the narrative. It also has promoted its efforts nationally, including successfully getting three major style guides used by thousands of scholars, researchers, communications professionals, journalists, students, and others to adopt bias-free language and incorporate the principles of reframing aging.